Case study
International Fashion Brand
Cloud solution for a B2C eCommerce Platform
Jan 19 2021 · 13 min. read
The Challenge
B2C Website From A Brand Retailer
The website was based on an outdated e-commerce platform. This caused several limitations in the different scopes of e-commerce: performance, development, digital marketing, site configurations, content management, among others.
Kodly's Solution
- We found the best cloud solution in the market, following the client requirements and needs;
- We analysed and designed a new B2C solution based on Salesforce Commerce Cloud, taking into account the data migration from the old platform;
- We executed the definitions of all the automations regarding CI and Release Management.
- We analysed and designed a new B2C solution based on Salesforce Commerce Cloud, taking into account the data migration from the old platform;
- We executed the definitions of all the automations regarding CI and Release Management.
Technology Stack
The Results
- Robust ecosystem;
- Unified Business Manager - unification of CMS and Administration configuration system;
- Cloud based solution - secure, flexible, scalable;
- Easier and faster release delivery processes;
- Easier on site management, with better support and fewer errors: content management, defining user permissions, visualizing information about orders and customers, programming marketing campaigns and finalizing stuck orders by Business Manager;
- Improvements in user experience: showing different content in the homepage and landing pages, product recommendations shown in automatic grid order following business rules and customer interests;
- Allows customised web experience, by creating customer groups and defining different experiences based on their preferences;
- Easier to create product sets;
- Preview feature for marketing campaigns, making it possible to see how the landing page will look to different customer segments and dates (before changes are submitted);
- A/B Testing feature;
- Faster development;
- Fewer troubles with infrastructure (SaaS solution);
- Servers are based on the cloud and managed by Salesforce teams;
- Better scalability and more processing power.
- Better performance;
- Significant revenue uplift in the first year of operation.
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